Search foundations
Review crawlability, page structure, metadata, internal links, and performance so search engines can access and understand your pages.
Be found.
Be understood.
Help customers discover your business through traditional search and evolving AI-powered search experiences.
Discuss your websiteLocal relevance
Make services, business identity, contact details, and location information clear and consistent for people looking for help nearby.
Useful answers
Build content around real customer questions, with direct explanations and structured information that matches what the page says.
MAKING SENSE OF AI SEARCHNew experiences.
New experiences.
Strong fundamentals.
Answer engine optimization (AEO) and generative engine optimization (GEO) describe work intended to improve how a business is represented in answer-driven and generative search.
Google’s guidance says existing SEO best practices also apply to AI Overviews and AI Mode. There is no special AI markup or separate optimization requirement for inclusion.
Our approach focuses on useful content, accessible pages, and accurate business information. Search rankings, traffic, and inclusion in AI answers cannot be guaranteed.
Read Google’s AI search guidance ↗YOUR NEXT STEPLet’s get your tech